JOURNAL OF SOCIAL AND MANAGEMENT SCIENCES
Journal of the Faculty of Social Sciences, Delta State University, Abraka, Nigeria

ISSN: 1597-0396
DOI: 10.5987/UJ-JSMS
Email: jsms@universityjournals.org


PREFERENCE AND USAGE PATTERN OF COMMUNITY AND SOCIAL MEDIA AMONG RESIDENTS OF DELTA STATE, NIGERIA

DOI: 10.5987/UJ-JSMS.16.039.2   |   Article Number: 2BB3A07   |   Vol.11 (2) - September 2016

Author:  UFUOPHU-BIRI Emmanuel

Keywords: social media, Delta State, Preference and Usage Pattern

Community media are community owned, oriented, operated and are focused on community participation and development. Meanwhile, social media connect friends and users who could cut across continents. While community media focus on the community development, social media seem to have no clear cut focus for community development, thus the goals of community and social media are different. The study thus investigated the preference and usage pattern of community and social media among residents of Delta State. The study adopted Uses and Gratification theory, which finds answers for people's use of the media and the benefits they derive from the usage. Survey and questionnaire were used as the method and instrument respectively. The findings show that the respondents prefer getting exposed to social media more than community media; they prefer using social media to using community media; they also use the community and social media for different purposes. The study also found education, urban/rural residency, gender and age as significant correlates of community and social media usage among residents of Delta state. The study recommends that relevant authorities and bodies should encourage the residents of Delta State to patronize community media and to discourage them from using the social media for negative activities; and communities should establish and operate community media outfits.