The study is an attempt to explain why Public Relations strategy is an effective avenue to tackle electoral malfeasance in Nigeria.  The Nigerian Presidential Campaign of 2015 election with specific reference to the People’s Democratic Party (PDP) candidate presented a ready case study for an analysis. The paper is a public relations analysis aimed at identifying public relations strategy adopted by the PDP’s presidential campaign team and evaluate success and failure including factors responsible for it in the 2015 election. The conceptual framework adopted is SWOT analysis which forms the background for the public relations strategy and method adopted is Analysis, i.e. in-depth study of the Public Relations Strategy. The paper identified that PDP relied on SWOT analysis model instead of detailed social scientific empirical research. The PDP presidential campaign failure arose from over-reliance on strengths and opportunities which resulted to a bunker mentality and dependence on electoral malfeasance. The paper recommends that politicians and political parties rely on experts in social scientific empirical research to direct campaign public relations strategy to avoid reliance on electoral malfeasance among others. The paper demonstrates the weakness and problems arising from sole dependence on SWOT analysis. It is a subjective and depends on individual interpretation. It highlights the need for Nigerian politicians and political parties to rely more on social scientific empirical research to direct public relations strategy in electoral campaign. This paper demonstrates the need for a social scientific research, electoral campaign driven to combat electoral malfeasance in Nigeria.