There are many approaches towards environmental management. Green advertising is one of such approaches. Green advertising is a specific type of advertising that is centred on the promotion of factors having to do with the environment. As one of the ways of promoting and advocating for sustainable development and consumer's responsible environmental behaviour, green advertising is not a familiar concept with many consumers in Nigeria. Poor knowledge of this concept has affected environmental consciousness and right attitude towards environmental behaviour. This study among other things, seeks to determine the influence of green advertising for consumer's responsible environmental behaviour. Using the instrument of questionnaire to elicit responses from respondents based on the research questions and the hypothesis, the study showed that environmental knowledge, attitude and practice on green advertising towards consumer's responsible environmental behaviour were poor. The study also showed that attitude towards responsible environmental behaviour can be influenced by green advertising on the basis of aggressive green advertising campaigns on the basis of the above recommendations were preferred.