JOURNAL OF SOCIAL AND MANAGEMENT SCIENCES
Journal of the Faculty of Social Sciences, Delta State University, Abraka, Nigeria
ISSN: 1597-0396
DOI: 10.5987/UJ-JSMS
Email: jsms@universityjournals.org
GENDER AS A CORRELATE OF NEW MEDIA USAGE FOR ECONOMIC ACTIVITIES BY YOUTHS IN DELTA CENTRAL SENATORIAL DISTRICT
DOI: 10.5987/UJ-JSMS.17.048.3 | Article Number: 0D44277 | Vol.11 (3) - December 2016
Author: UFUOPHU-BIRI Emmanuel
Keywords: Nigeria, Youth, New Media
The mew media are the modern digital tools and processes used for communication content creation, production, storage and distribution. Communication in this sense cuts across the mass media, politics, social, cultural, economic, commerce, education, advocacy, among others. The new media are used prominently for economic purposes and a good number of youths have employed them for economic benefits. However, there has been argument as to gender being a significant correlate of new media usage for economic purpose among the youths. This study therefore, interrogated the correlation between new media usage for economic activities by youths in Delta Central Senatorial District metropolis. This study is hinged on the Technology Acceptance Model, which explains the user's intentions to use an information system/technology and subsequent usage behaviour. Survey and questionnaire were used as the method and instrument respectively. Stratified and random sampling techniques were adopted, while nonparametric and inferential statistics were used for the data analysis. The study found low level of new media usage by youths in Delta Central Senatorial District metropolis for economic activities. The study recommends that youths, irrespective of gender, should be encouraged to use the new media for economic benefits.
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